The Schlafly Beer Employee Blog

October 1, 2012

Top Fermentation - October 2012


The Monthly Editorial Blog By Schlafly Beer President Tom Schlafly

To paraphrase Frank Sinatra, 1964 was a very good year for lots of reasons. It was the year of the so-called British invasion, when the Beatles appeared on the Ed Sullivan Show. It was the year Ford introduced the Mustang to the public at the New York World’s Fair. And it was the year I turned 16 and got my driver’s license. As soon as the first Mustang rolled off the assembly line I began lobbying my parents to buy one for my 16th birthday. Not surprisingly, I didn’t get a Mustang for my birthday (or any other car for that matter); but I did get the right to drive my father’s Corvair, which was actually fine with me.

My 16th birthday was significant for another reason. As far as I can recall, it was the last time I had a birthday that was widely celebrated in popular music. One need only think of “Sweet Little Sixteen” by Chuck Berry, “Sixteen Candles” by the Crests and “You’re Sixteen, You’re Beautiful and You’re Mine” by Johnny Burnette, later covered by Ringo Starr. Now, 48 years later, I’m finally celebrating another birthday that achieved widespread distinction in a popular song. I’m referring, of course, to “When I’m Sixty-Four,” which the Beatles released when they were still in their twenties.

As some alert readers (ARs) will recall from last month’s column, I invited members of my Georgetown class to celebrate a mini-reunion in St. Louis. Given that most of us will have had our 64th birthdays in 2012, it only seemed appropriate to compose a parody of the well-known Beatles’ song for my fellow geezers;

Back in the sixties, when we were young, many years ago,

All of us would listen to the Beatles songs: Sergeant Pepper, tie dye and bongs.

We could all dance ‘til quarter to three, out there on the floor.

Wild kids on campus are granma’s and grampa’s. We are sixty-four.

Join A-A-R-P.

And now we all talk about: Medicare Part B.

We could be randy, party all night ‘til the light of dawn.

We could celebrate the many joys of youth. Face it, we’re all long in the tooth.

Eating with dentures. Glasses to read. Mouth guards when we snore.

Wild kids on campus are granma’s and grampa’s. We are sixty-four.

Every summer we could go to concerts

In the great outdoors with the Grateful Dead.

Wear our hair in braids.

Ah, this music was so loud, we need hearing aids.

Do you remember, back in the day, listening to the Who

Sing “My Generation” that will never age, smashing their guitars on the stage?

Hendrix at Woodstock. Summer of Love. Memories galore.

Wild kids on campus are granma’s and grampa’s. We are sixty-four.

Coincidentally, exactly two weeks after my 64th birthday Paul McCartney will be performing at Scottrade Center, a few blocks from The Tap Room. If any ARs happen to know Paul personally, please let him know that I’m happy to buy him dinner and a couple beers as a token of my appreciation for his music. Also, please let him know that his meal might be prepared and served by owners of the brewery.

flickr-2657548010-originalWill his long and winding road take him to the Tap Room?

I am not making this up. After years of effort, we have finally concluded the deal that included my selling part of my interest in the brewery to employees. As of now, nearly 30 employees have invested their personal savings to purchase five percent of the company (compared with the 20 percent that I still retain). My hope is that both the number of employee investors and the share they collectively own will increase in the years to come. I have to admit that when I first saw the subscription list of employees who had made the decision to invest in the business it was one of the most rewarding experiences I could have imagined. It was even better than it would have been to get a Mustang on my 16th birthday.