If you’ve been keeping an eye on our “DDA” (Dedicated Distribution Area), you will have noticed that for some time now, Schlafly beer has only been available in Western Tennessee. That’s about to change.
Beginning December 12th and 13th; you will now be able to find Schlafly in both Chattanooga and Knoxville. We have two huge kick-off days planned with Pale Ale, Kölsch, Dry-Hopped APA, and Coffee Stout available on draft at a variety of great beer-loving locations.
Schlafly Beer then arrives on draft in Knoxville on Thursday, Dec. 13th at Vic’s Package Store, Casual Pint, Casual Pint - Downtown, Suttrees High Gravity Tavern, The Market, Barley’s Taproom & Pizzeria, and Bearden Beer Market.
Our Schlafly Beer East Missionary, Scott Shreffler will be bouncing from event to event during the kick-off and “Live-Tweeting” the whole thing. Make sure to Follow @Schlafly_Scott on Twitter for live updates on when he will be at which spots… and for anything and everything in your neck of the woods going forward. While you’re at it, might as well “Like” him on Facebook at www.facebook.com/schlafly.beer.east. He’s your man in Tennessee, he drives a Schlafly beer-pimped van, and he is fantastic.
Our kick-off events aren’t the only places you’ll be able to find Schlafly in Chattanooga and Knoxville going forward, so keep your eyes peeled. If your favorite local watering hole doesn’t have us…ask them to carry us. You’d be surprised how well that works.
Beginning January, 2013, with the help of our new partner, BountyBev Distributing Company, the entire Schlafly beer portfolio of bottles will launch in both Chattanooga and Knoxville, TN. Are we excited? Oh yeah.