This evening (Monday, February 24th) Siemens and The Saint Louis Brewery will celebrate their five-year partnership with the launch of a national television advertisement set to premiere between 6-6:15pm CST on the local St. Louis CBS (KMOV), NBC (KSDK), and FOX (KTVI) stations. The spot illustrates how Siemens automation technology has allowed our brewery to expand, providing more jobs - and beer - for our local community.
The commercial, “American Manufacturing is Brewing Something Big,” is part of Siemens’s “Answers” advertising campaign which provides a behind-the-scenes look at Schlafly Beer through the eyes of its founders and employees. The television spot features Siemens’ BRAUMAT Compact PCS7 system, which Schlafly used to automate the Bottleworks brewhouse, nearly doubling its brewing capacity and increasing daily production efficiency by 30 percent. BRAUMAT has also enabled the brewery to maintain consistency in quality and supply, boosting overall sales. The ad underscores Schlafly’s investment in the local community as well as Siemens’ commitment to the American economy.
This project began last summer when representatives of Siemens asked us if they could visit our two breweries in St. Louis and shoot video and still photography for a corporate video and promotional materials related to BRAUMAT Compact PCS7. In June the film crews invaded. Many employees were involved. Some were directly involved in video and photography. Others worked around the chaos to make sure that beer production continued on schedule and the restaurants operated normally. It was a great team effort.
In September, the Schlafly-focused content and video went live on Siemens site and can be seen by clicking here (the video embed is on the right of the screen). Then in October and November, Siemens ran images from the video and photography on a Times Square Super Sign in New York City. Chris Wolf on our bottling line was featured in this spot. Schlafly Brewer Ambassador, Stephen Hale and I were lucky enough to catch Chris on screen in Times Square in late October while we were in New York City working with our wholesaler, Manhattan Beer and it was pretty exciting.
In late January, Siemens advised us that a print ad, featuring our brewer, Kyle Tavares would run in a slew of national publications including TIME, The New Yorker, WIRED, and more. It was around this same time that Siemens also confirmed that they would be editing the footage captured on site at our brewery into a national television spot and that brings us to now. We invite you to tune in this evening and raise a pint alongside The Saint Louis Brewery and Siemens to American manufacturing and great beer.