The Schlafly Beer Employee Blog

April 1, 2014

The Saint Louis Brewery Granted Trademark For The Word "BeerĀ®"

april-fools-2014-logoWe, The Saint Louis Brewery, makers of Schlafly Beer are thrilled to announce that The United States Patent and Trademark Office has granted us the federal trademark to the word “Beer®”. On April 1st, 2014 we will launch an entire new lineup of Schlafly Bee® offerings. Certain to please the most discerning beer® connoisseurs as well as trademark attorneys across the nation, the roll-out of these new beers® will begin at our own breweries in St. Louis with separate launches scheduled in outside markets over the coming weeks. Saint Louis Brewery co-founder, Tom Schlafly promises to protect his newly granted trademark vigorously in a new commercial released by the brewery early Tuesday morning.

Own a piece of Schlafly Beer® history (and trademark law history) by bidding on eBay on the actual “Schlafly Bee®” bottles used in the filming of this commercial. 100% of the proceeds will be donated to the St. Louis Chapter of the Leukemia and Lymphoma Society.

Cease and desist…more like, Cease and Delish!