Schlafly Special Release Christmas Ale is currently out in the market, so I thought it would be fun to see if I couldn’t find out a bit more information about this always popular winter release for you good people. To do that, I went straight to the source and talked with the gentlemen responsible for creating the recipe for our Christmas Ale; James “Otto” Ottolini. Otto has been with Schlalfy almost from the beginning and he currently oversees all the brewing operations at our Bottleworks facility.
The Schlafly Beer Employee Blog
Archive for November 2011
If you’re a St. Louis Cardinals fan like me (as well as the majority of Schlafly beer drinkers, given our base of operations), then you’re most likely still holding onto some of the residual high that came with the Cardinals’ history making World Series win this past October.
This coming Saturday brings the first Winter Farmers Market at Schlafly Bottleworks of the 2011-2012 season and we’re kicking it off with a bang to make sure you have everything you need to prepare a fantastic, locally sourced Thanksgiving meal.
Schlafly Bottleworks is a popular place during the holiday season. The free brewery tours are great way for St. Louisans to show off a local favorite to out-of-town guests and visiting relatives. Here are a few tips to help you get the most out of your visit…
With just a few notable exceptions over the last 20 years (I’m looking at you “It’s Just Not Normal” campaign), Schlafly Beer has always handled its marketing and advertising efforts by an in-house “creative team”. This small and sometimes rotating roster (sort of like Menudo) of artsy folks has been entrusted with communicating who we are to the craft beer drinking masses and over the years, our shoestring budget and DIY approach to marketing has led to some interesting and often goofy results.
A few months back, through the magic of Twitter, I stumbled across someone selling an incredibly cool handmade Schlafly AIPA “luggage tag” online. It turned out that this “someone” was a crafty, craft beer enthusiast named Mindy Humphrey from Vancouver, Washington who was making accessories, such as wallets, purses, and luggage tags out of 6-pack packaging from craft breweries across the country.
The presidential election is one year away and once again The Beer Drinkers Party has failed to mobilize. It doesn’t even exist. Sadly, this has been the pattern in all five elections in the history of Schlafly Beer, going back to 1992. We always talk about starting…