This May 13th through the 19th marks the 2013 nationwide celebration of American Craft Beer Week. For everyone at Schlafly Beer and lots of our fans, every week feels like “Craft Beer Week” these days, and that’s a great thing, but it’s also nice to single out this week and reflect as a community on just how good we have it. It really is an amazing time to be a beer drinker. In honor of ACBW, here is a rundown of events Schlafly Beer is involved with this week ranging from Kansas City, St. Louis, Paducah, Wichita, Columbia, and Iowa City, to Alton, Fort Wayne, Rock Island, and even New York City.
The Schlafly Beer Employee Blog
Archive for Troika Brodsky
So we arrive at April 1st with the beer world witnessing great change. In the past few years the multi-national light lager brewers, led by Anheuser Busch InBev, SAB Miller and Molson Coors have recognized the need to go beyond light lager and have created craft beers of their own like Shock Top and Blue Moon. They have avoided linking these beers to their heritage brands by creating breweries that don’t exist. Their “Argo like” creations have been very successful. To that we say, “Bravo, gentlemen.”
Twenty-one years ago today, the Schlafly Tap Room first opened its doors at 21st and Locust in downtown St. Louis, MO. Our co-founders, Tom and Dan just wanted a place to drink great, handcrafted, traditional beer styles with their friends, which simply weren’t available in St. Louis at that time. They didn’t set out to become St. Louis’s largest locally owned brewery, but twenty-one years later, here we are.
The ancient Mayans predicted the end of the world on December 21st, 2012, so we did what any brewery worth their salt would do and we set out to create a beer for everyone to drink on their last day on planet earth. Who wouldn’t want a Mayan-themed, specially made beer to celebrate the end of the world?
If you’ve been keeping an eye on our “DDA” (Dedicated Distribution Area), you will have noticed that for some time now, Schlafly beer has only been available in Western Tennessee. That’s about to change.
We recieve a lot of emails, tweets, Facebook posts, smoke signals, etc. from fans not in our 300 mile Dedicated Distribution Area asking when Schlafly Beer will be available for purchase in their neck of the woods. And almost always, with a heavy heart, I have to tell them that our capacity is currently maxed out at our two breweries and that there won’t be any major expansion to our distribution footprint in the near future.
Today is the 4th of July. America’s Independence Day. A day to join hand-in-hand with our loved ones and neighbors to celebrate the freedoms that we are so privileged to enjoy. For many, this is also a day to relax, listen to some John Philip Sousa, bask in a fireworks display, stoke up the BBQ, and pour yourself a cold Schlafly American IPA, the most patriotic beer in the known universe.
Schlafly's James "Otto" Ottolini Wins Prestigious Russell Schehrer Award for Innovation in Craft Brewing
We’re incredibly excited and proud to announce that our own Head of Schlafly Brewing Operations, James “Otto” Ottolini was awarded the prestigious Russell Schehrer Award for Innovation in Craft Brewing from the Brewers Association this week at the 2012 Craft Brewers Conference in San Diego.
We’re incredibly excited to announce that Schlafly Hefeweizen (Unfiltered Wheat) has made it into cans for the very first time and they are scheduled to arrive in the St. Louis Metro Area in the coming weeks. In addition to our Helles Style Summer Lager, Hefeweizen is now the second Schlafly beer style to be packaged in aluminum can 12-packs.
Schlafly Titanium, An Ebay Auction For A Great Cause, And The Schlafly Beer April Fool's Video Tradition
April Fool’s Day was this past Sunday and that meant that once again, I had the opportunity to dust off the trusty video camera (or in this year’s case, an iPhone) to create a online “commercial” for a new, fake style of Schlafly beer to unleash upon an unsuspecting Internet. 2012 marks the fourth year I have done this, and at this point, for those in on the joke, it’s actually become something of an event that a lot of folks look forward to around here with a good deal of anticipation and besides, it’s something that I have a blast doing.