The Schlafly Beer Employee Blog

Archive for the Great Moments In Schlafly Marketing History category

November 10, 2011

Great Moments In Schlafly Marketing History: "Remember Your First Time" Radio Ads

With just a few notable exceptions over the last 20 years (I’m looking at you “It’s Just Not Normal” campaign), Schlafly Beer has always handled its marketing and advertising efforts by an in-house “creative team”. This small and sometimes rotating roster (sort of like Menudo) of artsy folks has been entrusted with communicating who we are to the craft beer drinking masses and over the years, our shoestring budget and DIY approach to marketing has led to some interesting and often goofy results.

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