The Schlafly Beer Employee Blog

Archive for the Tales From The Interwebs category

October 3, 2014

Schlafly Special Release Pumpkin Ale The Talk Of The Town In 2014

When Pumpkin Ale debuted at our annual HOP in the City Beer Festival back in 2006, we had no idea what a monster we had created.  We were on the precipice of launching a new seasonal series of “Special Release” beers that would be higher in alcohol content than our regular line-up (7%-8% abv) and highlight unique processes and HUGE flavor. Bottling our Pumpkin Ale for this series was a no-brainer. Today the Special Release lineup of Schlafly beers boasts some of our most beloved and talked about beer styles (such as our Tasmanian IPA which is just now hitting shelves throughout our distribution area), but it is Special Release Pumpkin Ale that reigns supreme. 

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October 16, 2013

Schlafly Pumpkin Brings Home $5,000 To Local Charity!

Full disclosure, one of my best friends that I grew up with here in St. Louis manages New Belgium Brewing Co.’s social media platforms and directs a good deal of their online strategy. He’s the dapper fellow with the ridiculous awesome mustache on the New Belgium homepage and you will often find him proudly rocking a St. Louis Cardinals hat in video appearances. He’s good people, and from good people often come good ideas, and he had a great one.

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April 2, 2012

Schlafly Titanium, An Ebay Auction For A Great Cause, And The Schlafly Beer April Fool's Video Tradition

April Fool’s Day was this past Sunday and that meant that once again, I had the opportunity to dust off the trusty video camera (or in this year’s case, an iPhone) to create a online “commercial” for a new, fake style of Schlafly beer to unleash upon an unsuspecting Internet. 2012 marks the fourth year I have done this, and at this point, for those in on the joke, it’s actually become something of an event that a lot of folks look forward to around here with a good deal of anticipation and besides, it’s something that I have a blast doing.

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June 14, 2011

Tales From The Interwebs: "Yours truly..........The Head"

Questions@schlafly.com is our generic email address which as luck would have it, (Spoiler Alert!) flows straight into my InBox.  This is the email address for folks who don’t know who they want to talk to, so it gets everything from legit questions about where to find Schlafly beer to requests from beer label collectors in Eastern Europe (can anyone tell me why everyone in Eastern Europe collects beer labels?).

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May 3, 2011

Tales From The Interwebs: What's a Perry?

As Communications Director, most external and internal comments, questions and conversations about Schlafly Beer flow through me. As manager of our website, Facebook Pages and Twitter account, I’m corresponding with our consumers as well as our employees all day, every day. Sometimes things get weird.

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