April Fool’s Day was this past Sunday and that meant that once again, I had the opportunity to dust off the trusty video camera (or in this year’s case, an iPhone) to create a online “commercial” for a new, fake style of Schlafly beer to unleash upon an unsuspecting Internet. 2012 marks the fourth year I have done this, and at this point, for those in on the joke, it’s actually become something of an event that a lot of folks look forward to around here with a good deal of anticipation and besides, it’s something that I have a blast doing.

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Questions@schlafly.com is our generic email address which as luck would have it, (Spoiler Alert!) flows straight into my InBox.  This is the email address for folks who don’t know who they want to talk to, so it gets everything from legit questions about where to find Schlafly beer to requests from beer label collectors in Eastern Europe (can anyone tell me why everyone in Eastern Europe collects beer labels?).

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As Communications Director, most external and internal comments, questions and conversations about Schlafly Beer flow through me. As manager of our website, Facebook Pages and Twitter account, I’m corresponding with our consumers as well as our employees all day, every day. Sometimes things get weird.

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