The Schlafly Beer Employee Blog

November 15, 2011

6 Tips To Taking The Schlafly Brewery Tour

Schlafly Bottleworks is a popular place during the holiday season. The free brewery tours are great way for St. Louisans to show off a local favorite to out-of-town guests and visiting relatives. Here are a few tips to help you get the most out of your visit…

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November 10, 2011

Great Moments In Schlafly Marketing History: "Remember Your First Time" Radio Ads

With just a few notable exceptions over the last 20 years (I’m looking at you “It’s Just Not Normal” campaign), Schlafly Beer has always handled its marketing and advertising efforts by an in-house “creative team”. This small and sometimes rotating roster (sort of like Menudo) of artsy folks has been entrusted with communicating who we are to the craft beer drinking masses and over the years, our shoestring budget and DIY approach to marketing has led to some interesting and often goofy results.

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November 3, 2011

Mindy's Schlafly Beer Gear Is Here!

A few months back, through the magic of Twitter, I stumbled across someone selling an incredibly cool handmade Schlafly AIPA “luggage tag” online. It turned out that this “someone” was a crafty, craft beer enthusiast named Mindy Humphrey from Vancouver, Washington who was making accessories, such as wallets, purses, and luggage tags out of 6-pack packaging from craft breweries across the country.

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November 1, 2011

Top Fermentation - November 2011

The presidential election is one year away and once again The Beer Drinkers Party has failed to mobilize. It doesn’t even exist. Sadly, this has been the pattern in all five elections in the history of Schlafly Beer, going back to 1992. We always talk about starting…

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October 28, 2011

Old Winter Seasonal Favorites Return And They've Brought Some New Friends

As the cool autumn days of October give way to the chill of November, Schlafly beer begins it’s annual transition from our fall seasonal lineup to our heartier, winter seasonal offerings.

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October 18, 2011

You Dropped The Autumn Bomb On Me!

Blueberry Hill is showing their support for Schlafly in a whole new way with their introduction of a new drink they have dubbed…”The Autumn Bomb!”  Folks, this unique drink, available now exclusively at Blueberry Hill is one for the books.

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October 11, 2011

Meet the Farmer: Blue Heron Orchard

Dan Kelly started Blue Heron Orchard in 1990 when he planted 500 apples trees of eleven different varieties on five acres of land overlooking the Mississippi River in Canton, Missouri. Blue Heron has practiced organic farming since the trees were first planted and was the first certified organic apple orchard in the state of Missouri. 

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October 5, 2011

Top Fermentation - October 2011

The Munich Oktoberfest began in September this year, specifically on Saturday, September 17th. Although this world-renowned beer festival named for October has actually started in September for as long as I can remember, such wasn’t always the case. The original Oktoberfest, a celebration of the marriage of …

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September 29, 2011

Shameless Personal Employee Promotion: Vote For Stewart's Bipartisandwich

I love sandwiches. Who doesn’t? They’re portable, convenient, and accessible. Kind of like beer, right? So when I heard about the St. Louis Bread Company Sandwich Showdown, a competition to find the best new sandwich recipe, I had to enter. For a grand prize of $2,500 and bagels for a year, it would be silly not to.

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September 12, 2011

I Want To Give You A Free Ticket to HOP in the City Using Facebook and Twitter

This coming Saturday, September 17th marks the 13th year of HOP in the City, Schlafly Beer’s largest annual festival, and we’re giving away some free tickets to some lucky fans!

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