The Schlafly Beer Employee Blog

November 4, 2013

Top Fermentation - November 2013

This November marks the end of the Michael Bloomberg era in New York City. Bloomberg’s time as mayor will best be remembered for three reasons: first, his “stop and frisk” program, which some critics denounced as racial profiling; second, his health initiative to limit the servings of soft drinks…

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October 23, 2013

Time For Some World Series Wagers Between Craft Brewery Friends

Our beloved baseball team has once again made it to the Fall Classic and the Commissioner’s Trophy won’t be the only thing on the line when the St. Louis Cardinals and the Boston Red Sox face-off once more in the 2013 World Series. It turns out that our co-founder, Dan Kopman is quite the betting man and Schlafly Beer has not one, but two exciting bets riding on the Series with our friends at Harpoon Brewery and the Boston Beer Compay, makers of Samuel Adams.

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October 16, 2013

Schlafly Pumpkin Brings Home $5,000 To Local Charity!

Full disclosure, one of my best friends that I grew up with here in St. Louis manages New Belgium Brewing Co.’s social media platforms and directs a good deal of their online strategy. He’s the dapper fellow with the ridiculous awesome mustache on the New Belgium homepage and you will often find him proudly rocking a St. Louis Cardinals hat in video appearances. He’s good people, and from good people often come good ideas, and he had a great one.

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October 2, 2013

Top Fermentation - October 2013

News organizations from all over the world covered the birth of Prince George of Cambridge on July 22, 2013.  As the eldest son of Prince William, the little prince moved into third place in the line of succession for the British throne.  As far as I know, no one has questioned his paternity…

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September 19, 2013

The Bridge

In 1991, we bought an abandoned turn of the century building, a 32,000 sq ft building occupying about an acre of land, brought it back to life and opened The Schlafly Tap Room. We chose this location because we wanted to make something happen in a place where everyone, except for a few persistent believers, said it would not work.  We brought to St. Louis traditional European beer styles and the foods that accompany them long before terms like craft beer and gastro pub became part of our day to day lexicon.

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September 3, 2013

Top Fermentation - September 2013

St. Louis and London both have histories of relegating unsavory activities to the opposite sides of the rivers that sustain them (east of the Mississippi and south of the Thames, respectively).  Consider, for example, what The Wall Street Journal wrote about Sauget, Illinois in 2006: “Sauget has embraced some of the less-popular remnants of the industrial Midwest as well as the seamier side of the U.S. service economy. Along with companies that smelt zinc, treat sewage and incinerate toxic waste are a brace of strip clubs, two nightclubs…

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August 6, 2013

Schlafly Pumpkin Ale...Too Soon?!

Today is the big day! Pallets of what has been referred to as “liquid pumpkin pie” are miraculously appearing at grocery and specialty stores throughout much of our distribution footprint today, as we begin the kick-off of 2013 Schlafly Pumpkin Ale! For most of the Pumpkin Ale fanatics out there (we know who you are), today is almost like a national holiday.

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August 2, 2013

Love Is A Many Splendored Thing!

Hello and welcome to a post about Love. Really, that is all anything amounts to when you get right down to it. Almost anything we do, be it bad or good we do to get Love – such an innocent word. Bo Diddley asked the proverbial question “Who do you love?” Some doubt remains as to whether Bo was quoting the actual Book of Proverbs. Another stellar performer, Nat King Cole crooned in “Nature Boy” that “the greatest thing you’ll ever learn is just to love and be loved in return”. This may help answer the question “why do we love?”.

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August 1, 2013

Is Your Child Our Inaugural Schlafly Baby™?

The Schlafly Tap Room first opened it doors on December 26th, 1991 and by our math that means that somewhere out there, the very first child to have been conceived with some form of involvement from our brewery could be turning 21 as early as this Fall…and we want to find them, recognize them, and make sure their first legal sip of beer is Schlafly Beer.

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August 1, 2013

Top Fermentation - August 2013

Alert Readers (ARs) know by now that this column can at times be somewhat peripatetic. While I always start off with the best intentions of staying focused, I often find myself wandering from topic to topic, confusing both the ARs and myself along the way. I also tend to repeat myself…

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